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Authentic, fast, easy-to-consume videos—with or without sound—paired with concise messages and visual stimuli at full throttle. TikTok is (though not exclusively) Gen Z’s playground. Its short format and direct style are highly attractive and successful among young people. So it’s no surprise that companies are beginning to explore how they can benefit from this format and use short-form video content effectively in internal communications.
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For the youngest generation of workers, it is crucial that companies emphasize healthy working conditions not only in their external messaging but also in their internal communication—and that they operate transparently and consistently in this area. Climbing the corporate ladder is less appealing to them; instead, the focus is on work-life balance and wellbeing. The term “Lazy Girl Job” has gone viral, but Gen Z’s strong message behind it is far from promoting laziness.
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Micro retirement is gaining popularity, especially among Gen Z employees. But what exactly is it? How should internal communication address it, and how should it respond when such needs or cases arise within the workplace community? How should internal communication address it, and how should it respond when such needs or cases arise within the workplace community?
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