VIDEOTON is an industrial corporate group with more than 85 years of history, employing over 8,300 people across 7 locations in Hungary and operating in 4 countries. One of the company’s biggest challenges was how to effectively reach and engage employees across such a complex, multi-entity organization. How can communication be unified when a large portion of the workforce does not have access to corporate devices or email addresses?
From a communication perspective, the main challenge was reaching blue-collar employees who are not connected to traditional channels. Information was often not measurable, lacked transparency, and frequently spread “from hand to hand.” – Anna Ódry, PR & Marketing Director
In our VIDEOTON case study, we present the results the company achieved with the help of the Blue Colibri App.
In this case study, we explain
