Large retail networks need internal communication that reaches every store and warehouse colleague directly, not only those with a company email address.
Rossmann Hungary Ltd. is a drugstore retail chain with a central office, a central logistics warehouse and more than 240 stores nationwide. About 2,400 people work for the company. 90% are women and 90% are blue-collar, working in sales and logistics, and only head office staff have company email addresses. Every age group is represented, with the largest group aged 41–50 (32%). Before kAppocs, Rossmann had no common internal communication platform. It relied on email, including shared store addresses, plus posters, flyers, chat groups, Google Forms and Excel. Communication was one-way, decentralized and hard to measure, and store, area and team managers had to step in whenever surveys or forms needed to be filled in.
· Reaching all 2,400+ employees across 240+ locations directly
· Replacing one-way communication with two-way dialogue
· Bringing scattered channels into one system
· Making engagement and reach measurable
Rossmann launched its internal platform, built on Blue Colibri, under the name kAppocs.
Ambassador teams from each department contribute content, and HR curates and publishes it to keep style and timing consistent. Video is the most popular format: executive messages, TV appearances, recorded Teams presentations and birthday videos from the HR manager and CEO. The most used features are news, one-click bookings, feedback, departmental idea boxes and recognition cards. Colleagues on leave, such as new mothers, also stay connected. New joiners find all onboarding information in one place.
· 85–90% user penetration today
· kAppocs became their most popular internal communication channel
· Video content reaches thousands of views
· Bronze certificate at the 2023 HRKOMM Award, in the internal communication towards current employees subcategory
The “Rossmann recipe” shows that technology alone isn’t enough. Success came from a well-planned rollout backed by senior management, content contributed by every department, careful content planning and genuine attention to employee feedback.
