Rossmann Hungary Ltd. is a chain of retail stores selling drugstore products. In addition to a central office and a central logistics warehouse, they have more than 240 stores nationwide. The biggest challenge for the company was communicating with almost 2,400 employees in more than 240 locations simultaneously. How to speed up communication? And how to reach employees who don’t have a company email address?
From a communications perspective, the main challenge for the organization was the fact that our almost 2,400 employees are spread across more than 240 sites. They needed to be reached effectively. Only our head office staff have a company email address, not the logistics and sales staff, so reaching them was particularly difficult. - Judit Kiss, Head of HR
In our case study at Rossmann Hungary Ltd., we present the results the company achieved with the Blue Colibri App.
The case study explains that
