Unified Communication in a Complex Healthcare Organization: The Hello Bethesda Story

For Bethesda Children’s Hospital, strengthening internal communication was a strategic step in supporting a large, diverse, and constantly active healthcare organization.

With nearly 900 employees working across several buildings, two main locations, different schedules, and various roles, Bethesda wanted to create an even more structured, accessible, and community-building communication experience.

The challenge

· Supporting structured information flow across a large healthcare organization

· Reaching employees across different locations, roles, and work schedules

· Making internal communication more accessible and measurable

· Strengthening onboarding, knowledge transfer, and community connection

The Blue Colibri solution

Bethesda introduced Hello Bethesda, powered by Blue Colibri, as a shared digital platform for internal communication and employee connection.

The rollout was supported by leadership involvement, an internal ambassador team, community naming through voting, and app usage built into the onboarding process.

Hello Bethesda became a central space for internal news, leadership communication, onboarding, e-learning, events, and community programs.

Results at a glance

· 160+ years of history

· Nearly 900 employees

· 2 main locations

· Around 80% of the organization reachable through the platform

· 721 employees completed occupational safety and fire safety e-learning training

· 400+ employees participated in the digital Bethesda Award voting

· More than 70% of content is liked or commented on

Why it matters

Bethesda shows how a healthcare organization can strengthen internal communication with a structured, measurable, and community-building platform.

With Hello Bethesda, the hospital created a shared digital foundation where employees can stay informed, access important knowledge, take part in community life, and connect across locations and roles.

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