In manufacturing, internal communication only works if it reaches physical workers as quickly and reliably as it reaches office staff.
Güntner-Tata Kft. has been part of the German Güntner Group since 1990. The group was founded in Munich in 1931, specializes in commercial refrigeration and processing, and has more than 50 offices and 6 manufacturing plants worldwide. Güntner-Tata manufactures industrial refrigeration equipment and is the largest employer in Tata and the surrounding area. Its nearly 1,400 employees include about 900 physical workers and 500 office workers, the average age is 42, and 84% of employees are men.
· Delivering up-to-date, immediate information to physical workers without company email
· Unifying internal communication on a single, official platform instead of private social media profiles
· Making readership measurable and enabling feedback and two-way dialogue
· Increasing employee engagement
Güntner-Tata chose the Blue Colibri App, and both employees and upper management responded positively, which sped up the rollout. The launch was supported by a prize game campaign and information posters.
The team won over skeptical older colleagues with hands-on help with downloading and registration, followed by prize games split into age groups. They also made the app the single source of information: some programs, such as the company loyalty card program, are only available for sign-up through the platform.
· Nearly 1,400 employees, around 64% blue-collar
· 500 colleagues registered within five days of launch
· News reaches every user immediately after publication, segmented by relevance
· Document library, sign-ups, contact details, programs, onboarding and e-learning materials all in one app
· Noticeably stronger company culture: programs are easier to organize, and more people sign up and take part
· Two-way communication through chat, comments and surveys
Güntner-Tata shows that digital communication fits manufacturing culture well. It works when colleagues get personal support at launch, the platform feels familiar, and the app becomes the one place where everything important happens.
