Reaching non-desk workers without a corporate email address is a challenge that will sound familiar to most communications professionals in the manufacturing industry. When a laptop is not an option, most companies turn to solutions such as bulletin boards, which are then either seen by colleagues or not, or informal social media groups.
Güntner-Tata Kft., a manufacturer of industrial refrigerators, has recognised the shortcomings of these methods and turned to digitization. In the case study below, Communications Specialist Lídia Blaskovics presents the company's internal communication challenges, the solutions provided by the Blue Colibri App and their best practices for using the employee platform.
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