Boost efficiency, engage your entire audience, and spin up the most popular content for your internal corporate communications! We'll show you the top content that will capture employees' attention more effectively and activate the workplace community.
The effectiveness of internal communication starts with outreach, but the content will determine what you get out of it. To capture the interest of employees, you need to go beyond the rhythm of dry communications, the classic - and rarely read - newsletter. As an internal communications content producer, if you can find a voice to activate your team, positive results will come. A more cohesive, motivated, active community, more engaged employees, and more productive work - these not only reinforce your company culture but also make you an attractive alternative for candidates when recruiting.
Let’s see the top hits of internal communication content!
Quizzes, puzzles, and playful tests make it very easy to engage colleagues. When designing themed games, such as festive quizzes or question sets for company anniversaries, the focus should never be on difficulty, but rather fun. If the questions are too complicated, it is easy to alienate participation. However, quizzes with humor and interesting facts are loved by all. The multiple-choice format can be scrolled down quickly, so there's nothing to stop more people from taking part in company quizzes. With prizes and point accumulation competitions, employees can be further motivated to play a game.
Importantly, playful content should not be reserved for more special occasions. They can be used in weekly meetings, everyday tasks, or even in corporate training and education. You can read more about the benefits of gamification here.
Workplace engagement can be effective in an environment where employees need to be informed about all relevant company events, successes, and news. Many employees' engagement starts to evaporate precisely. They do not feel part of the company, because they are not aware of what is happening at work.
Among internal communication content, executive interviews, company podcasts, and even photo and video reports celebrating successes can be particularly popular.
Presenting goals and strategies also promotes transparency and increases colleagues' trust and commitment to management. However, consistency and comprehensibility are also important, so it is worth choosing a format that is easy and quick to understand (e.g. infographics).
Before introducing anything new in the workplace, be it a new protocol, a new software, a new policy, etc., it is worth informing and reminding colleagues in several steps.
These go well beyond the information that was once posted on a notice board or included in the monthly newsletter. It helps employees to know what's happening, and what the deadlines are - and it's worth allowing them to have any questions about what's being introduced answered.
Photo galleries are generally popular for scrolling through internal communication platforms, so they are also useful for introducing a new site, for example, or when a milestone is reached. A one or two-sentence caption is a great way to get the point across, and colleagues are keen to look at them.
Recognizing employee performance is of course not only important because it can be a very popular content for internal communication. Praise is motivating at both individual and team levels: from employee of the month programs to positive customer feedback to recognition for outstanding community-building work, employers can find many opportunities to use it.
In internal communication, it is also worth finding ways for colleagues to appreciate each other's achievements (e.g. with appreciation cards) and to respond to and congratulate each other. The impact of such interactions is invaluable in community building and helps to foster a supportive, appreciative corporate culture.
The introduction of new entrants is also powerful, and important content for internal communication. It's good to have opportunities for interaction and mutual acquaintance - and remember that while the professional journey is important, the human side is always more interesting. Allow the new colleague to tell you about their hobbies, favorite sports, etc. because these are the main points of connection in the community, not the career path. With video, picture, and podcast content, such an introduction is not only more entertaining and interesting but also more impactful, it will resonate better with colleagues.
And speaking of hobbies, they are real treasure mines when it comes to producing internal communication content. Interviews with employees and managers can be popular content, but you ought to be very careful about the proportions. If you bore colleagues with too much "professional chatter", interest will quickly wane. Hobbies and personal stories, on the other hand, are authentic, and exciting and can lead to new topics: colleagues can find common ground, community-building programs can be developed, etc.
Internal communication can only be truly effective and successful if employees not only consume the content but also activate themselves. If they have the opportunity to express their opinions and ideas (and if the employer gives them due consideration), the company has taken a huge step towards involving employees in decision-making and thus increasing their satisfaction. Questionnaires and suggestion boxes are great for this - but don’t forget to ask for feedback!
Without digital solutions, internal communication is now hardly visible. But with a dedicated internal communication platform, you can reach colleagues easily and directly. Furthermore, you're building an active community, not a passive following. People who respond, engage, brainstorm, and can proactively participate in content production themselves.
